Superior Beginnings

We never planned to become distillers. But one frigid January night, Lake Superior, vast, majestic, mysterious, called us with a bidding we could not refuse.  "Come," she whispered to us.  And we knew we would.

Our mission is to craft a superior spirit with extraordinary character - unwittingly metropolitan in its sophistication, but well-seasoned by the woods, and firmly authentic in both. A marvelous spirit to complement your own, and everything that you are.

Every Sip an Ode

Who We Are

We (Emily and Joel here) were working at desks in the big city, engaging our creative sides only on evenings and weekends when we had enough. We ditched our careers on the East Coast and headed home to the Northwoods of Minnesota.  It’s time to get creative, to put down roots in a place we love, and to get our hands dirty making something that we can all enjoy.

PILLARS TO LIVE AND DISTILL BY

  • Hospitality

    We make room at the table for everyone - bringing people together through echoes of laughter, boisterous singing, and a glass raised to celebrate.

  • Playful Progress

    We are dedicated to the passionately imperfect pursuit of perfection in all that we do - to create something we can all enjoy. Inventive minds, dreaming in flavors.

  • Responsibility

    We make decisions that take people and planet into consideration as much as profit - caring for our natural haven and the community that reflects its splendor.

MEET THE TEAM

  • EMILY VIKRE

    CO-FOUNDER, CEO & ARBITER OF TASTE

  • JOEL VIKRE

    CO-FOUNDER, PRESIDENT & EQUIPMENT GURU

  • Steve Anderson

    Brand Ambassador

  • Jerry Arend

    Cocktail room manager

  • Isabelle Askelin

    Shift lead / Bartender

  • Morgan Askelin

    distillery rat

  • Ted Bjork

    Director of distillery operations

  • JORDAN DECKER

    Retail Renaissance Woman

Blogavulin

Blogavulin is a palate-rocking exploration—an ongoing ode (of the potable and quotable varieties) to our majestic, natural haven.